Barb Panel Plus aims to harness big data from millions of devices, and hopes to be operational in 2027
Barb is hoping that the next iteration of its audience measurement system, Barb Panel Plus, will be operational by the start of 2027, having closed its invitation for proposal submissions (relating to data fusion methodology, data processing and delivery) at the end of August. The evolution, which builds on (and replaces) Dovetail Fusion by integrating…