Speaking at the Future of Media London in October, ISBA’s Director General, Phil Smith, addressed concerns that the Origin cross-media measurement solution could become the basis for a rival TV currency in the UK. He insisted Origin wants to partner with Barb and is only intended for use in campaign planning, reporting and evaluation. He…
Barb is hoping that the next iteration of its audience measurement system, Barb Panel Plus, will be operational by the start of 2027, having closed its invitation for proposal submissions (relating to data fusion methodology, data processing and delivery) at the end of August. The evolution, which builds on (and replaces) Dovetail Fusion by integrating…
Interactive graphical overlays that enrich sports with team line-ups, match and player statistics, instant video highlights, polls and much more can boost viewing times. They also create new opportunities for sponsorship and advertising. This value has been recognized by the creation of a new rights category for LALIGA football coverage, with that innovation contributing to…
A test at one major U.S. service provider showed that 70-80% of the streaming video produced, covering all channels and all bit rate profiles for those channels, was not being watched. This waste of CPU resource can be removed with just-in-time video processing, while the cost of streaming from the cloud can be reduced by…
ORF, Goldbach and ProSiebenSat.1 PULS 4 are among the media owners using TV-LOAD, which harnesses real-time audience measurement from HbbTV devices to decide which ads should be shown to classic broadcast linear TV viewers. The original ad schedule, based on preliminary audience forecasts, is replaced in the minute before the ad break to better match…
The video processing, storage, playout and advertising vendor has been demonstrating the impact AI can have for TV content providers. The technology can be used to automate FAST channel scheduling. AI will automatically detect live sport highlights and create clips for a highlights timeline. It can also be used to clone commentator voices in multiple…
Imagine Communications is helping its broadcast sales house customers take another step towards unified Total TV campaign management thanks to the recent integration between its Landmark Sales ad-management platform and Google Ad Manager. The collaboration provides a single point of visibility across Google-executed digital inventory and broadcast linear, With Google Ad Manager delegated to execute…
Enders Analysis estimates that half of all the UK’s broadcaster viewing will still be via broadcast signals by 2040, assuming organic progression in the migration to streaming without governmental interventions. “Broadcast delivery will remain strong due to the live schedule,” the company said in October. The research and analysis firm observes that broadcasters are accelerating…
Croud’s Chief Strategy Officer Avinash Kaushik used The Future of Media London to advise CMOs on how to make themselves indispensable. It was a one-word strategy: incrementality. Focus on demonstrating the incremental business impact of marketing and if you do that, you can ask the CFO for more budget.
Creating subtitles (translated speech-to-text intended for overseas audiences without hearing impediments), closed-captions (accessible speech-to-text for people who are deaf or hard of hearing) or subtitles suitable for people who are deaf or hard of hearing, is getting easier for media owners thanks to AI. Interra Systems, one of the companies driving advances in captioning (the…
Ateme has been showing how Pay TV providers can reduce cost and carbon from unicast streaming with a solution that automatically increases compression on popular programming by taking CPU capacity away from channels that currently have small audiences – with the result that the lower-audience shows are compressed more lightly. Picture quality is not affected.…
Viaccess-Orca is field-testing an AI model that can scan the next two weeks of a programme guide, predict the CPU loads needed for the video processing across the shows, and provision sufficient cloud capacity to cope with peak workloads, then provide the operations team with a guide to what they can expect or automatically provision…
Freely is showing its potential to lead free-to-view broadcaster television into an increasingly streamed future without relying on apps or set-top boxes, while championing curation and broadcaster friendly aggregation. UKTV has joined the platform with four streamed linear channels. The Freely on-demand offer has been confirmed as highly competitive at 70,000 hours. Now the platform…
ATVI, the independent device testing company founded by RTL and ProSiebenSat.1 Media, has been urging European broadcasters to use it as their common and shared test facility to ensure television models are compliant with HbbTV addressable advertising, including the frame accurate ad insertion supported with the HbbTV TA (Targeted Advertising) specification. Peter Neumann, CTO at…
veed analytics has provided a valuable snapshot on the ad-loads being carried on a selection of leading German FAST services, as the analyst and consulting firm focuses on the viability of this rapidly expanding market. It found that ad-loads ranged from 8.2 minutes per hour to 11.2 minutes per hour and that on average, 57%…
