Households with children are less likely to cancel streaming service subscriptions than those without them, according to a report from Ampere Analysis. “As a result, streamers are scooping up kids’ titles to appease this influential audience,” the analyst firm says.
The company has issued graphics showing the % of SVOD subscribers at risk of churning in Q1 2024. For homes with children, the figure for ‘detractors’ is 28% while in homes without children that number is 36%. The report finds that most of the Western European commissioners (29%) that saw growth in Children’s commissioning between 2022 and 2023 were public broadcasters.
Olivia Deane, Research Manager at Ampere Analysis (pictured) says: “A global decline in commissioning caused by slowed growth in the streaming market poses a range of challenges to children’s content. Children & Family titles were the third most affected by this slowdown between 2022 and 2023. They were behind only the more expensive genres of Drama and Crime & Thriller.
“Those who can find independent funding, especially for titles based on existing intellectual property with reliable audience appeal, will have an advantage in a busy acquisitions market.”
