A report from technology analysts Caretta Research says video companies can reduce the cost of interactive live streaming (ILS) by 74% through distributed streaming infrastructure. The study argues that established streamers need to deploy ILS as part of their strategy to create new revenue, but says regular cloud video solutions and centralized streaming infrastructure fail to deliver the cost efficiency and flexibility needed.
Interactive Live Streaming (ILS) is the natural evolution of streaming video, the authors say, pointing to advanced in-stream engagement features like co-viewing, audience chat, polling, gifting, betting, transactions, live pricing, and auctions. The report highlights the role of
Livepeer Studio’s distributed network architecture in delivering the savings that make ILS possible for more companies.
Caretta Research’s report demonstrates how cost-effective real-time streaming enables profitable ILS-driven business models. ILS can then augment subscription or ad-based strategies.
Ed Barton, Research Director at Caretta Research, said, “Real-time interactivity is fundamental for various streaming use cases that need to accelerate profitability and engagement. However, legacy technology and traditional video workflows constrain experimentation with, and deployment of, interactive live streaming.
“Distributed streaming delivers game-changing cost savings that make interactivity-driven revenue models possible for a new breed of streaming business.”
Livepeer Studio is an API-first, open-source platform that leverages decentralized blockchain technology. Eric Tang, Founder of Livepeer Studio, says: “The media industry is rapidly pushing for real-time interactivity, but costs and impractical solutions make it hard for growing streaming companies and content creators to engage with their audiences on a deeper level. Livepeer Studio makes high-quality interactive live-streaming achievable to any content owner or entertainment brand.”
Commenting on the report, Bill Ottman, Co-Founder of live reality TV company Fishtank, says: “Interactivity is at the core of our streaming business model. Creating and growing our hugely successful show wouldn’t be feasible without Livepeer Studio’s interactive live streaming features and cost benefits.
“Livepeer Studio enables us to drastically reduce our streaming costs while focusing on highly creative live audience engagement that retains audiences and generates significant profits. We’ve just surpassed 1 million viewers and $3 million in revenues by opting for a distributed streaming approach that supports our ambition in real-time interactivity.”
The Caretta Research report is called ‘Interactive Live Streaming: The Evolution of the Streaming Experience’.
