Subscription streamers can learn a thing or two from Pay TV when it comes to anti-churn marketing. For some, the first lesson is: try it! One leading monetization platform vendor found that a simple ‘subscription holiday’ feature reduced churn by 20% for one customer. Modern, data-led marketing also helps with customer acquisition and customer win-back,…
Senior leaders from NBCUniversal, Whale TV, the media agency JAA Media and ad-tech leaders Equativ and Publica recently offered their insights on where connected TV budget is coming from, how it is being used, what is preventing greater investment in this channel, and how we grow the CTV marketplace. There are expectations that connected TV…
Livepeer harnesses data centre infrastructure that sits outside traditional CDN and cloud companies to provide lower cost streaming to media companies who provide content as diverse as premium cricket, religious and educational content. Designed for providers targeting less than 100,000 concurrent live users, Livepeer says its network offers average savings of 75% vs traditional CDNs.…
The video processing, storage, playout and advertising vendor has been demonstrating the impact AI can have for TV content providers. The technology can be used to automate FAST channel scheduling. AI will automatically detect live sport highlights and create clips for a highlights timeline. It can also be used to clone commentator voices in multiple…
Imagine Communications is helping its broadcast sales house customers take another step towards unified Total TV campaign management thanks to the recent integration between its Landmark Sales ad-management platform and Google Ad Manager. The collaboration provides a single point of visibility across Google-executed digital inventory and broadcast linear, With Google Ad Manager delegated to execute…
Speaking at the Future of Media London in October, ISBA’s Director General, Phil Smith, addressed concerns that the Origin cross-media measurement solution could become the basis for a rival TV currency in the UK. He insisted Origin wants to partner with Barb and is only intended for use in campaign planning, reporting and evaluation. He…
Croud’s Chief Strategy Officer Avinash Kaushik used The Future of Media London to advise CMOs on how to make themselves indispensable. It was a one-word strategy: incrementality. Focus on demonstrating the incremental business impact of marketing and if you do that, you can ask the CFO for more budget.
Ateme has been showing how Pay TV providers can reduce cost and carbon from unicast streaming with a solution that automatically increases compression on popular programming by taking CPU capacity away from channels that currently have small audiences – with the result that the lower-audience shows are compressed more lightly. Picture quality is not affected.…
Barb is hoping that the next iteration of its audience measurement system, Barb Panel Plus, will be operational by the start of 2027, having closed its invitation for proposal submissions (relating to data fusion methodology, data processing and delivery) at the end of August. The evolution, which builds on (and replaces) Dovetail Fusion by integrating…
Interactive graphical overlays that enrich sports with team line-ups, match and player statistics, instant video highlights, polls and much more can boost viewing times. They also create new opportunities for sponsorship and advertising. This value has been recognized by the creation of a new rights category for LALIGA football coverage, with that innovation contributing to…
Demanding 4K television and live streaming were two factors that drove Comcast to create a CDN that uses Qwilt’s Open Edge platform with Open Caching. The U.S. giant joins 180+ service providers who are part of a federated global CDN model that slashes bandwidth demands between the service provider core and consumers. Content owners can…
A test at one major U.S. service provider showed that 70-80% of the streaming video produced, covering all channels and all bit rate profiles for those channels, was not being watched. This waste of CPU resource can be removed with just-in-time video processing, while the cost of streaming from the cloud can be reduced by…
