The Australian platform operator has deployed new set-top boxes that use RDK but also harness an innovative application delivery platform called AndApps that enables the use of Android applications on either RDK or Linux middleware-based devices. This enables Fetch TV to easily add Android apps to the RDK ecosystem, enhancing consumer choice with apps that…
ORF, Goldbach and ProSiebenSat.1 PULS 4 are among the media owners using TV-LOAD, which harnesses real-time audience measurement from HbbTV devices to decide which ads should be shown to classic broadcast linear TV viewers. The original ad schedule, based on preliminary audience forecasts, is replaced in the minute before the ad break to better match…
The Austrian TV industry will launch Teletest 2.0 in September, using the existing Teletest panel as the training data for lookalike modelling that will result in a new 100,000-household panel of homes using HbbTV connected devices. This is globally significant on two levels. First, it is a pioneering census-plus-panel fusion as the basis for currency.…
The video UX specialist Accedo has published a report advising media companies how to engage Generation Z on their streaming services, noting that this “special generation keeps designers and developers on their toes, constantly pushing the boundaries and demanding higher quality, usability and personalization.” The report is split into seven sections including one that considers…
D2C studios, broadcasters and platform operators can expect a 20% encoding efficiency boost thanks to the use of AI – in some cases helping them delay codec upgrades beyond HEVC thanks to short-term reductions in CDN costs. Video processing specialist Media Excel is promising the gains with its new DIVA (Dynamic Intelligent Video Adaptive) encoding…
YouTube will be the world’s second largest investor in non-sports content in 2024 based on the earnings it shares with content creators, with only Disney spending more, Ampere Analysis has observed. At nearly $20 billion this year, its content spend will be greater than any VOD-first player, the analyst firm reports after deciding to compare…
Netflix and Amazon are increasing investment in international productions to stimulate subscriber growth at the same time that studio-backed SVODs have made cutbacks internationally. This helped the two streamers return to dominance in Original commissioning in Q1 2024, having been challenged in recent years by the studio SVODs. These insights are courtesy of a new…
