Connected TV hardware manufacturers are increasingly capitalizing on platform revenues rather than hardware sales, according to analyst firm Omdia. “Companies such as Roku and Vizio are even accepting losses on hardware to focus on more lucrative revenue streams from their platforms,” the company reports. Omdia’s latest figures show that Roku leads the CTV advertising space…
Content that has had editorial input and was enjoyed on a big screen with minimal interruptions is seen as the most premium, based on responses to an 8,000 person strong study commissioned by FreeWheel and NBCUniversal. Their new report, ‘Prescribing Premium’, found that platform, content, device and ad load are the inputs when viewers perceive…
New research from Ampere Analysis highlights how new season releases dramatically boost the viewing of older seasons. The company analysed Netflix global viewing data for a basket of shows for H2 2023. This showed an average 86% increase in viewing hours compared to H1 2023 for older seasons when a new season is released. In…
Average spending on streaming services in U.S. internet households dropped from $80 a month to $63 in the half-year to mid-August, research firm Parks Associates reports. “Consumers today are fatigued by the disjointed surplus of streaming options available,” comments Elizabeth Parks, President and CMO, Parks Associates. “There is a divide in household sentiment towards the…
The HbbTV Association is now accepting entries for this year’s HbbTV Awards, which will be decided during the 12th HbbTV Symposium and Awards on 14-15 November in London. The awards showcase best practice and excellence in the HbbTV community and you can find out more here. The deadline for submissions is September 30. The categories…
Austrian broadcast group ORS and video compression and delivery technology provider Ateme have announced what they say is the world’s first trial of an IP-based statmux over 5G-Broadcast, increasing 5G-Broadcast capacity for live streaming services. This groundbreaking initiative leverages Ateme’s NextGen StatMux technology, which is designed to work with the latest broadcast standards from 3GPP,…
Peer-to-peer is being proposed as a solution for streaming services to overcome capacity bottlenecks and cope with rapid scaling during live events while keeping CDN costs and energy consumption down. Quanteec will be at IBC in September with claims that its next-generation, CDN-agnostic P2P streaming solution can reduce energy consumption by up to half and…
Tizen OS, the Smart TV platform that used to be exclusive to Samsung branded television sets, will be embedded in Loewe’s latest premium models for Europe, starting July 15. Samsung calls this a significant milestone for the Tizen Licensing Program, which started in 2022 and is now growing rapidly. YS Kim, EVP, and Head of…
Broadcaster customers of Yospace, the dynamic ad insertion specialist, delivered nearly 6 billion addressable ads during the four weeks of the Euro 2024 football tournament, which is a 46% increase compared to a standard month of traffic. The company has offered some valuable insights on how the on-pitch action dictates audiences and therefore advertising reach…
The full potential of programmatic TV is still to be unlocked, especially in Europe, and there is little consensus about the way forward. So says the European Programmatic TV Initiative (EPTVI), a new consortium that launched in June with the backing of key adtech vendors along with European broadcasters, streamers and agency groups, and a…
The TikTok TV app is now available on whaleOS 3 powered Smart TVs, giving the short-form video service an opportunity to reach new users and generate more viewing hours, via the big screen. Once logged in with their account on the TV, users can enjoy their personalized feed or consume a random selection of short-duration…
A+E Networks EMEA is launching five new FAST channels in the United Kingdom and Ireland with the help of Titan OS, the operating system that powers Philips Smart TVs that will also be deployed on JVC televisions in partnership with Currys, the physical and online consumer electronics retailer. The five A+E Networks EMEA FAST channels…
