The Jake Paul vs Mike Tyson fight on Netflix peaked at 65 million concurrent streams, including 38 million concurrent streams in the U.S., with Netflix declaring it the most-streamed sporting event ever. While it confirmed the SVOD provider as a force in live televised sport, it did also attract complaints about the user experience. This…
We can expect multiview to become a core feature in streaming, allowing viewers to watch multiple streams at the same time and watch the same event from different angles – both of which are especially appealing for live sports and live concerts. Multiview helps differentiate a service, could be offered as a premium feature, and…
There is a chance we are reaching saturation point for FAST channels in the U.S. so there is increased focus on delivering channels that move the needle, and doing this cost-effectively, with a clear ROI. Bolder players see FAST as more than another outlet for archived content – and believe fresh and live content, and…
Live sports often present the biggest TV viewing moments and great opportunities to advertise, but the scarcity of inventory is a challenge for media buyers. Smart TVs and TV operating systems can democratize advertising by enabling buyers to reach audiences outside the traditional ad slots, harnessing the homescreen or navigation menus. Viewers could even order…
The landmark EU Artificial Intelligence Act (EU AI Act) is the world’s first comprehensive AI regulation. While it promotes responsible AI development, it also poses significant challenges for the streaming and media industries given their reliance on algorithms to personalize user experiences, drive engagement and target advertising. This article explores the operational adjustments needed to…
This article explains how AI can help develop smarter and more effective television ad sales and operations, partly thanks to dramatic time savings. AI can respond to an advertiser RFP in minutes, accurately reflecting availability, pricing and audience reach across linear, digital and streaming, for example. It can double-check insertion orders, or analyze delivery to…
