There is a chance we are reaching saturation point for FAST channels in the U.S. so there is increased focus on delivering channels that move the needle, and doing this cost-effectively, with a clear ROI. Bolder players see FAST as more than another outlet for archived content – and believe fresh and live content, and…
Live sports often present the biggest TV viewing moments and great opportunities to advertise, but the scarcity of inventory is a challenge for media buyers. Smart TVs and TV operating systems can democratize advertising by enabling buyers to reach audiences outside the traditional ad slots, harnessing the homescreen or navigation menus. Viewers could even order…
The landmark EU Artificial Intelligence Act (EU AI Act) is the world’s first comprehensive AI regulation. While it promotes responsible AI development, it also poses significant challenges for the streaming and media industries given their reliance on algorithms to personalize user experiences, drive engagement and target advertising. This article explores the operational adjustments needed to…
This article explains how AI can help develop smarter and more effective television ad sales and operations, partly thanks to dramatic time savings. AI can respond to an advertiser RFP in minutes, accurately reflecting availability, pricing and audience reach across linear, digital and streaming, for example. It can double-check insertion orders, or analyze delivery to…
Streamification values and welcomes vendor opinion. We understand that, thanks to their ongoing discussions with customers, looking at roadmaps deep into the future, vendors are often better placed than anyone to understand what needs to happen next. Opinion pieces must set out a vision or a challenge, with solutions, and they are not permitted to…
