Lionsgate has chosen Amagi to be its partner for FAST playout and delivery globally, as the studio looks to scale its international presence in the free linear streaming space. Lionsgate is managing two dozen channels and wants to launch new channels “at an unprecedented pace”. It will use Amagi’s technology to create and manage a mix of multi-programme and single IP channels.
Lionsgate encompasses world-class motion picture and television studio operations and the STARZ premium global subscription platform, and boasts popular titles like ‘John Wick’, ‘The Hunger Games’ and ‘Mad Men’. Amagi is a leader in cloud-based SaaS technology for broadcast and connected TV and won the business after rigorous testing of multiple vendors.
“Our partnership with Amagi has enabled us to further lean into FAST, quickly scale up our channel line-up, and optimize monetization of content from across our library — all while delivering viewing experiences that look and feel like TV,” declares Chase Brisbin, EVP of International SVOD Sales and Head of Global Channels, Lionsgate.
“We’re now managing a large FAST portfolio, including recently launching two new channels – Nash Bridges and The Conners – with more to come in both the U.S. and internationally,” Brisbin continues. “Amagi’s cloud solutions and support team are integral to our ability to efficiently manage this volume on a global scale.”
Lionsgate is leveraging the Amagi CLOUDPORT cloud-based automation and playout platform, the Amagi PLANNER cloud-based platform for content planning and TV channel programme scheduling, Amagi THUNDERSTORM (the SSAI & Analytics Platform) and the Amagi ADS PLUS real-time CTV advertising marketplace (outside the U.S.).
Srinivasan KA, Co-Founder & Chief Revenue Officer at Amagi, claims, “This collaboration sets a new benchmark in the industry for content studios, allowing Amagi to creatively maximize their existing content library, expand their reach, add new viewers, attract advertisers, and increase revenues.”
