Freely is showing its potential to lead free-to-view broadcaster television into an increasingly streamed future without relying on apps or set-top boxes, while championing curation and broadcaster friendly aggregation. UKTV has joined the platform with four streamed linear channels. The Freely on-demand offer has been confirmed as highly competitive at 70,000 hours. Now the platform…
ATVI, the independent device testing company founded by RTL and ProSiebenSat.1 Media, has been urging European broadcasters to use it as their common and shared test facility to ensure television models are compliant with HbbTV addressable advertising, including the frame accurate ad insertion supported with the HbbTV TA (Targeted Advertising) specification. Peter Neumann, CTO at…
veed analytics has provided a valuable snapshot on the ad-loads being carried on a selection of leading German FAST services, as the analyst and consulting firm focuses on the viability of this rapidly expanding market. It found that ad-loads ranged from 8.2 minutes per hour to 11.2 minutes per hour and that on average, 57%…
Interactive graphical overlays that enrich sports with team line-ups, match and player statistics, instant video highlights, polls and much more can boost viewing times. They also create new opportunities for sponsorship and advertising. This value has been recognized by the creation of a new rights category for LALIGA football coverage, with that innovation contributing to…
Amagi’s new Zero Slate innovation adjusts the length of ad breaks for streamed linear TV on a per-viewer basis depending on how many ads are being targeted at them. If there are four 30-second ads available for Mary in ad break No.1, she would see a fully filled two-minute break. But if there are only…
Demanding 4K television and live streaming were two factors that drove Comcast to create a CDN that uses Qwilt’s Open Edge platform with Open Caching. The U.S. giant joins 180+ service providers who are part of a federated global CDN model that slashes bandwidth demands between the service provider core and consumers. Content owners can…
A test at one major U.S. service provider showed that 70-80% of the streaming video produced, covering all channels and all bit rate profiles for those channels, was not being watched. This waste of CPU resource can be removed with just-in-time video processing, while the cost of streaming from the cloud can be reduced by…
Streaming tech provider Deltatre says media companies in the early stages of their OTT journey can now have access to software previously available only to the largest and most well-funded industry players, following the launch of its Core, Professional and Enterprise packages for the D3 VOLT OTT platform. This all-in-one streaming solution features end-user apps,…
A report from technology analysts Caretta Research says video companies can reduce the cost of interactive live streaming (ILS) by 74% through distributed streaming infrastructure. The study argues that established streamers need to deploy ILS as part of their strategy to create new revenue, but says regular cloud video solutions and centralized streaming infrastructure fail…
As part of its new Watch Prompts dataset to help video service providers improve content discovery, Gracenote can offer analogies based on thematically similar content. An example offered is for ‘Barbie’, which could be described as “Legally Blonde meets The Lego Movie”. This simple yet potentially powerful idea can harness either human editors, machine learning…
Comcast is leveraging edge compute technology to put more computing power closer to consumers to deliver a better Internet experience for applications like streaming and gaming. The service provider is also looking to develop a standardized platform for providers to distribute their content across its network. This development harnesses Qwilt’s Open Edge platform, with the…
Households with children are less likely to cancel streaming service subscriptions than those without them, according to a report from Ampere Analysis. “As a result, streamers are scooping up kids’ titles to appease this influential audience,” the analyst firm says. The company has issued graphics showing the % of SVOD subscribers at risk of churning…
