Interactive graphical overlays that enrich sports with team line-ups, match and player statistics, instant video highlights, polls and much more can boost viewing times. They also create new opportunities for sponsorship and advertising. This value has been recognized by the creation of a new rights category for LALIGA football coverage, with that innovation contributing to…
Amagi’s new Zero Slate innovation adjusts the length of ad breaks for streamed linear TV on a per-viewer basis depending on how many ads are being targeted at them. If there are four 30-second ads available for Mary in ad break No.1, she would see a fully filled two-minute break. But if there are only…
Demanding 4K television and live streaming were two factors that drove Comcast to create a CDN that uses Qwilt’s Open Edge platform with Open Caching. The U.S. giant joins 180+ service providers who are part of a federated global CDN model that slashes bandwidth demands between the service provider core and consumers. Content owners can…
A test at one major U.S. service provider showed that 70-80% of the streaming video produced, covering all channels and all bit rate profiles for those channels, was not being watched. This waste of CPU resource can be removed with just-in-time video processing, while the cost of streaming from the cloud can be reduced by…
Streaming tech provider Deltatre says media companies in the early stages of their OTT journey can now have access to software previously available only to the largest and most well-funded industry players, following the launch of its Core, Professional and Enterprise packages for the D3 VOLT OTT platform. This all-in-one streaming solution features end-user apps,…
A report from technology analysts Caretta Research says video companies can reduce the cost of interactive live streaming (ILS) by 74% through distributed streaming infrastructure. The study argues that established streamers need to deploy ILS as part of their strategy to create new revenue, but says regular cloud video solutions and centralized streaming infrastructure fail…
As part of its new Watch Prompts dataset to help video service providers improve content discovery, Gracenote can offer analogies based on thematically similar content. An example offered is for ‘Barbie’, which could be described as “Legally Blonde meets The Lego Movie”. This simple yet potentially powerful idea can harness either human editors, machine learning…
Comcast is leveraging edge compute technology to put more computing power closer to consumers to deliver a better Internet experience for applications like streaming and gaming. The service provider is also looking to develop a standardized platform for providers to distribute their content across its network. This development harnesses Qwilt’s Open Edge platform, with the…
Households with children are less likely to cancel streaming service subscriptions than those without them, according to a report from Ampere Analysis. “As a result, streamers are scooping up kids’ titles to appease this influential audience,” the analyst firm says. The company has issued graphics showing the % of SVOD subscribers at risk of churning…
Connected TV hardware manufacturers are increasingly capitalizing on platform revenues rather than hardware sales, according to analyst firm Omdia. “Companies such as Roku and Vizio are even accepting losses on hardware to focus on more lucrative revenue streams from their platforms,” the company reports. Omdia’s latest figures show that Roku leads the CTV advertising space…
Content that has had editorial input and was enjoyed on a big screen with minimal interruptions is seen as the most premium, based on responses to an 8,000 person strong study commissioned by FreeWheel and NBCUniversal. Their new report, ‘Prescribing Premium’, found that platform, content, device and ad load are the inputs when viewers perceive…
Michelle Munson, CEO and Co-Founder at Eluvio, has given a cost reduction figure for BVOD streaming, when using the Eluvio Content Fabric, that screams ‘industry inflection point’. As the company focuses more on the D2C streaming market, we await the deals that could act as supporting evidence for her assertion that it is a no-brainer…
