UK media buyers can now plan Netflix, discovery+ and Prime Video alongside broadcast linear TV and BVOD, assessing their unique contributions to a campaign mix. This results from a significant update to Barb’s Advanced Campaign Hub, backed by new Barb panel insights that differentiate households taking SVOD ad tiers to homes taking SVOD ad-free subscriptions.…
Synamedia has launched an innovative service delivery SaaS that performs all UI and app rendering in the cloud and delivers the resulting user experience to a low-cost cloud connector, which simultaneously receives ABR video streams from the CDN. The result is an STB-like output without STB prices. It creates the possibility that streaming services could…
There is a chance we are reaching saturation point for FAST channels in the U.S. so there is increased focus on delivering channels that move the needle, and doing this cost-effectively, with a clear ROI. Bolder players see FAST as more than another outlet for archived content – and believe fresh and live content, and…
Live sports often present the biggest TV viewing moments and great opportunities to advertise, but the scarcity of inventory is a challenge for media buyers. Smart TVs and TV operating systems can democratize advertising by enabling buyers to reach audiences outside the traditional ad slots, harnessing the homescreen or navigation menus. Viewers could even order…
New research from Ampere Analysis highlights how new season releases dramatically boost the viewing of older seasons. The company analysed Netflix global viewing data for a basket of shows for H2 2023. This showed an average 86% increase in viewing hours compared to H1 2023 for older seasons when a new season is released. In…
The Australian platform operator has deployed new set-top boxes that use RDK but also harness an innovative application delivery platform called AndApps that enables the use of Android applications on either RDK or Linux middleware-based devices. This enables Fetch TV to easily add Android apps to the RDK ecosystem, enhancing consumer choice with apps that…
ORF, Goldbach and ProSiebenSat.1 PULS 4 are among the media owners using TV-LOAD, which harnesses real-time audience measurement from HbbTV devices to decide which ads should be shown to classic broadcast linear TV viewers. The original ad schedule, based on preliminary audience forecasts, is replaced in the minute before the ad break to better match…
The Austrian TV industry will launch Teletest 2.0 in September, using the existing Teletest panel as the training data for lookalike modelling that will result in a new 100,000-household panel of homes using HbbTV connected devices. This is globally significant on two levels. First, it is a pioneering census-plus-panel fusion as the basis for currency.…
Average spending on streaming services in U.S. internet households dropped from $80 a month to $63 in the half-year to mid-August, research firm Parks Associates reports. “Consumers today are fatigued by the disjointed surplus of streaming options available,” comments Elizabeth Parks, President and CMO, Parks Associates. “There is a divide in household sentiment towards the…
The HbbTV Association is now accepting entries for this year’s HbbTV Awards, which will be decided during the 12th HbbTV Symposium and Awards on 14-15 November in London. The awards showcase best practice and excellence in the HbbTV community and you can find out more here. The deadline for submissions is September 30. The categories…
Austrian broadcast group ORS and video compression and delivery technology provider Ateme have announced what they say is the world’s first trial of an IP-based statmux over 5G-Broadcast, increasing 5G-Broadcast capacity for live streaming services. This groundbreaking initiative leverages Ateme’s NextGen StatMux technology, which is designed to work with the latest broadcast standards from 3GPP,…
The landmark EU Artificial Intelligence Act (EU AI Act) is the world’s first comprehensive AI regulation. While it promotes responsible AI development, it also poses significant challenges for the streaming and media industries given their reliance on algorithms to personalize user experiences, drive engagement and target advertising. This article explores the operational adjustments needed to…
