Comcast is leveraging edge compute technology to put more computing power closer to consumers to deliver a better Internet experience for applications like streaming and gaming. The service provider is also looking to develop a standardized platform for providers to distribute their content across its network. This development harnesses Qwilt’s Open Edge platform, with the…
Households with children are less likely to cancel streaming service subscriptions than those without them, according to a report from Ampere Analysis. “As a result, streamers are scooping up kids’ titles to appease this influential audience,” the analyst firm says. The company has issued graphics showing the % of SVOD subscribers at risk of churning…
Connected TV hardware manufacturers are increasingly capitalizing on platform revenues rather than hardware sales, according to analyst firm Omdia. “Companies such as Roku and Vizio are even accepting losses on hardware to focus on more lucrative revenue streams from their platforms,” the company reports. Omdia’s latest figures show that Roku leads the CTV advertising space…
Content that has had editorial input and was enjoyed on a big screen with minimal interruptions is seen as the most premium, based on responses to an 8,000 person strong study commissioned by FreeWheel and NBCUniversal. Their new report, ‘Prescribing Premium’, found that platform, content, device and ad load are the inputs when viewers perceive…
Michelle Munson, CEO and Co-Founder at Eluvio, has given a cost reduction figure for BVOD streaming, when using the Eluvio Content Fabric, that screams ‘industry inflection point’. As the company focuses more on the D2C streaming market, we await the deals that could act as supporting evidence for her assertion that it is a no-brainer…
UK media buyers can now plan Netflix, discovery+ and Prime Video alongside broadcast linear TV and BVOD, assessing their unique contributions to a campaign mix. This results from a significant update to Barb’s Advanced Campaign Hub, backed by new Barb panel insights that differentiate households taking SVOD ad tiers to homes taking SVOD ad-free subscriptions.…
Synamedia has launched an innovative service delivery SaaS that performs all UI and app rendering in the cloud and delivers the resulting user experience to a low-cost cloud connector, which simultaneously receives ABR video streams from the CDN. The result is an STB-like output without STB prices. It creates the possibility that streaming services could…
There is a chance we are reaching saturation point for FAST channels in the U.S. so there is increased focus on delivering channels that move the needle, and doing this cost-effectively, with a clear ROI. Bolder players see FAST as more than another outlet for archived content – and believe fresh and live content, and…
Live sports often present the biggest TV viewing moments and great opportunities to advertise, but the scarcity of inventory is a challenge for media buyers. Smart TVs and TV operating systems can democratize advertising by enabling buyers to reach audiences outside the traditional ad slots, harnessing the homescreen or navigation menus. Viewers could even order…
New research from Ampere Analysis highlights how new season releases dramatically boost the viewing of older seasons. The company analysed Netflix global viewing data for a basket of shows for H2 2023. This showed an average 86% increase in viewing hours compared to H1 2023 for older seasons when a new season is released. In…
The Australian platform operator has deployed new set-top boxes that use RDK but also harness an innovative application delivery platform called AndApps that enables the use of Android applications on either RDK or Linux middleware-based devices. This enables Fetch TV to easily add Android apps to the RDK ecosystem, enhancing consumer choice with apps that…
ORF, Goldbach and ProSiebenSat.1 PULS 4 are among the media owners using TV-LOAD, which harnesses real-time audience measurement from HbbTV devices to decide which ads should be shown to classic broadcast linear TV viewers. The original ad schedule, based on preliminary audience forecasts, is replaced in the minute before the ad break to better match…
