This article explains how AI can help develop smarter and more effective television ad sales and operations, partly thanks to dramatic time savings. AI can respond to an advertiser RFP in minutes, accurately reflecting availability, pricing and audience reach across linear, digital and streaming, for example. It can double-check insertion orders, or analyze delivery to…
Peer-to-peer is being proposed as a solution for streaming services to overcome capacity bottlenecks and cope with rapid scaling during live events while keeping CDN costs and energy consumption down. Quanteec will be at IBC in September with claims that its next-generation, CDN-agnostic P2P streaming solution can reduce energy consumption by up to half and…
Tizen OS, the Smart TV platform that used to be exclusive to Samsung branded television sets, will be embedded in Loewe’s latest premium models for Europe, starting July 15. Samsung calls this a significant milestone for the Tizen Licensing Program, which started in 2022 and is now growing rapidly. YS Kim, EVP, and Head of…
The video UX specialist Accedo has published a report advising media companies how to engage Generation Z on their streaming services, noting that this “special generation keeps designers and developers on their toes, constantly pushing the boundaries and demanding higher quality, usability and personalization.” The report is split into seven sections including one that considers…
D2C studios, broadcasters and platform operators can expect a 20% encoding efficiency boost thanks to the use of AI – in some cases helping them delay codec upgrades beyond HEVC thanks to short-term reductions in CDN costs. Video processing specialist Media Excel is promising the gains with its new DIVA (Dynamic Intelligent Video Adaptive) encoding…
YouTube will be the world’s second largest investor in non-sports content in 2024 based on the earnings it shares with content creators, with only Disney spending more, Ampere Analysis has observed. At nearly $20 billion this year, its content spend will be greater than any VOD-first player, the analyst firm reports after deciding to compare…
Broadcaster customers of Yospace, the dynamic ad insertion specialist, delivered nearly 6 billion addressable ads during the four weeks of the Euro 2024 football tournament, which is a 46% increase compared to a standard month of traffic. The company has offered some valuable insights on how the on-pitch action dictates audiences and therefore advertising reach…
The full potential of programmatic TV is still to be unlocked, especially in Europe, and there is little consensus about the way forward. So says the European Programmatic TV Initiative (EPTVI), a new consortium that launched in June with the backing of key adtech vendors along with European broadcasters, streamers and agency groups, and a…
The TikTok TV app is now available on whaleOS 3 powered Smart TVs, giving the short-form video service an opportunity to reach new users and generate more viewing hours, via the big screen. Once logged in with their account on the TV, users can enjoy their personalized feed or consume a random selection of short-duration…
Netflix and Amazon are increasing investment in international productions to stimulate subscriber growth at the same time that studio-backed SVODs have made cutbacks internationally. This helped the two streamers return to dominance in Original commissioning in Q1 2024, having been challenged in recent years by the studio SVODs. These insights are courtesy of a new…
A+E Networks EMEA is launching five new FAST channels in the United Kingdom and Ireland with the help of Titan OS, the operating system that powers Philips Smart TVs that will also be deployed on JVC televisions in partnership with Currys, the physical and online consumer electronics retailer. The five A+E Networks EMEA FAST channels…
CANAL+ has been using Ateme’s NEA solutions to power its new TV+ streaming service, which offers over 80 live and catch-up TV channels and a selection of SVOD content. The studio and channel owner is leveraging NEA for its VOD-to-Live workflow “in order to completely transform the OTT channel creation and distribution workflow”. CANAL+ can…
