The Austrian TV industry will launch Teletest 2.0 in September, using the existing Teletest panel as the training data for lookalike modelling that will result in a new 100,000-household panel of homes using HbbTV connected devices. This is globally significant on two levels. First, it is a pioneering census-plus-panel fusion as the basis for currency.…
Average spending on streaming services in U.S. internet households dropped from $80 a month to $63 in the half-year to mid-August, research firm Parks Associates reports. “Consumers today are fatigued by the disjointed surplus of streaming options available,” comments Elizabeth Parks, President and CMO, Parks Associates. “There is a divide in household sentiment towards the…
The HbbTV Association is now accepting entries for this year’s HbbTV Awards, which will be decided during the 12th HbbTV Symposium and Awards on 14-15 November in London. The awards showcase best practice and excellence in the HbbTV community and you can find out more here. The deadline for submissions is September 30. The categories…
Austrian broadcast group ORS and video compression and delivery technology provider Ateme have announced what they say is the world’s first trial of an IP-based statmux over 5G-Broadcast, increasing 5G-Broadcast capacity for live streaming services. This groundbreaking initiative leverages Ateme’s NextGen StatMux technology, which is designed to work with the latest broadcast standards from 3GPP,…
The landmark EU Artificial Intelligence Act (EU AI Act) is the world’s first comprehensive AI regulation. While it promotes responsible AI development, it also poses significant challenges for the streaming and media industries given their reliance on algorithms to personalize user experiences, drive engagement and target advertising. This article explores the operational adjustments needed to…
This article explains how AI can help develop smarter and more effective television ad sales and operations, partly thanks to dramatic time savings. AI can respond to an advertiser RFP in minutes, accurately reflecting availability, pricing and audience reach across linear, digital and streaming, for example. It can double-check insertion orders, or analyze delivery to…
Peer-to-peer is being proposed as a solution for streaming services to overcome capacity bottlenecks and cope with rapid scaling during live events while keeping CDN costs and energy consumption down. Quanteec will be at IBC in September with claims that its next-generation, CDN-agnostic P2P streaming solution can reduce energy consumption by up to half and…
Tizen OS, the Smart TV platform that used to be exclusive to Samsung branded television sets, will be embedded in Loewe’s latest premium models for Europe, starting July 15. Samsung calls this a significant milestone for the Tizen Licensing Program, which started in 2022 and is now growing rapidly. YS Kim, EVP, and Head of…
The video UX specialist Accedo has published a report advising media companies how to engage Generation Z on their streaming services, noting that this “special generation keeps designers and developers on their toes, constantly pushing the boundaries and demanding higher quality, usability and personalization.” The report is split into seven sections including one that considers…
D2C studios, broadcasters and platform operators can expect a 20% encoding efficiency boost thanks to the use of AI – in some cases helping them delay codec upgrades beyond HEVC thanks to short-term reductions in CDN costs. Video processing specialist Media Excel is promising the gains with its new DIVA (Dynamic Intelligent Video Adaptive) encoding…
YouTube will be the world’s second largest investor in non-sports content in 2024 based on the earnings it shares with content creators, with only Disney spending more, Ampere Analysis has observed. At nearly $20 billion this year, its content spend will be greater than any VOD-first player, the analyst firm reports after deciding to compare…
Broadcaster customers of Yospace, the dynamic ad insertion specialist, delivered nearly 6 billion addressable ads during the four weeks of the Euro 2024 football tournament, which is a 46% increase compared to a standard month of traffic. The company has offered some valuable insights on how the on-pitch action dictates audiences and therefore advertising reach…
