Interactive graphical overlays that enrich sports with team line-ups, match and player statistics, instant video highlights, polls and much more can boost viewing times. They also create new opportunities for sponsorship and advertising. This value has been recognized by the creation of a new rights category for LALIGA football coverage, with that innovation contributing to…
Demanding 4K television and live streaming were two factors that drove Comcast to create a CDN that uses Qwilt’s Open Edge platform with Open Caching. The U.S. giant joins 180+ service providers who are part of a federated global CDN model that slashes bandwidth demands between the service provider core and consumers. Content owners can…
A test at one major U.S. service provider showed that 70-80% of the streaming video produced, covering all channels and all bit rate profiles for those channels, was not being watched. This waste of CPU resource can be removed with just-in-time video processing, while the cost of streaming from the cloud can be reduced by…
Michelle Munson, CEO and Co-Founder at Eluvio, has given a cost reduction figure for BVOD streaming, when using the Eluvio Content Fabric, that screams ‘industry inflection point’. As the company focuses more on the D2C streaming market, we await the deals that could act as supporting evidence for her assertion that it is a no-brainer…
UK media buyers can now plan Netflix, discovery+ and Prime Video alongside broadcast linear TV and BVOD, assessing their unique contributions to a campaign mix. This results from a significant update to Barb’s Advanced Campaign Hub, backed by new Barb panel insights that differentiate households taking SVOD ad tiers to homes taking SVOD ad-free subscriptions.…
Synamedia has launched an innovative service delivery SaaS that performs all UI and app rendering in the cloud and delivers the resulting user experience to a low-cost cloud connector, which simultaneously receives ABR video streams from the CDN. The result is an STB-like output without STB prices. It creates the possibility that streaming services could…
The Australian platform operator has deployed new set-top boxes that use RDK but also harness an innovative application delivery platform called AndApps that enables the use of Android applications on either RDK or Linux middleware-based devices. This enables Fetch TV to easily add Android apps to the RDK ecosystem, enhancing consumer choice with apps that…
ORF, Goldbach and ProSiebenSat.1 PULS 4 are among the media owners using TV-LOAD, which harnesses real-time audience measurement from HbbTV devices to decide which ads should be shown to classic broadcast linear TV viewers. The original ad schedule, based on preliminary audience forecasts, is replaced in the minute before the ad break to better match…
The Austrian TV industry will launch Teletest 2.0 in September, using the existing Teletest panel as the training data for lookalike modelling that will result in a new 100,000-household panel of homes using HbbTV connected devices. This is globally significant on two levels. First, it is a pioneering census-plus-panel fusion as the basis for currency.…
