Senior leaders from NBCUniversal, Whale TV, the media agency JAA Media and ad-tech leaders Equativ and Publica recently offered their insights on where connected TV budget is coming from, how it is being used, what is preventing greater investment in this channel, and how we grow the CTV marketplace. There are expectations that connected TV…
Imagine Communications is helping its broadcast sales house customers take another step towards unified Total TV campaign management thanks to the recent integration between its Landmark Sales ad-management platform and Google Ad Manager. The collaboration provides a single point of visibility across Google-executed digital inventory and broadcast linear, With Google Ad Manager delegated to execute…
Speaking at the Future of Media London in October, ISBA’s Director General, Phil Smith, addressed concerns that the Origin cross-media measurement solution could become the basis for a rival TV currency in the UK. He insisted Origin wants to partner with Barb and is only intended for use in campaign planning, reporting and evaluation. He…
Croud’s Chief Strategy Officer Avinash Kaushik used The Future of Media London to advise CMOs on how to make themselves indispensable. It was a one-word strategy: incrementality. Focus on demonstrating the incremental business impact of marketing and if you do that, you can ask the CFO for more budget.
Barb is hoping that the next iteration of its audience measurement system, Barb Panel Plus, will be operational by the start of 2027, having closed its invitation for proposal submissions (relating to data fusion methodology, data processing and delivery) at the end of August. The evolution, which builds on (and replaces) Dovetail Fusion by integrating…
veed analytics has provided a valuable snapshot on the ad-loads being carried on a selection of leading German FAST services, as the analyst and consulting firm focuses on the viability of this rapidly expanding market. It found that ad-loads ranged from 8.2 minutes per hour to 11.2 minutes per hour and that on average, 57%…
Content that has had editorial input and was enjoyed on a big screen with minimal interruptions is seen as the most premium, based on responses to an 8,000 person strong study commissioned by FreeWheel and NBCUniversal. Their new report, ‘Prescribing Premium’, found that platform, content, device and ad load are the inputs when viewers perceive…
Live sports often present the biggest TV viewing moments and great opportunities to advertise, but the scarcity of inventory is a challenge for media buyers. Smart TVs and TV operating systems can democratize advertising by enabling buyers to reach audiences outside the traditional ad slots, harnessing the homescreen or navigation menus. Viewers could even order…
This article explains how AI can help develop smarter and more effective television ad sales and operations, partly thanks to dramatic time savings. AI can respond to an advertiser RFP in minutes, accurately reflecting availability, pricing and audience reach across linear, digital and streaming, for example. It can double-check insertion orders, or analyze delivery to…
