Tag: TV Advertising Strategy

Imagine Communications is helping its broadcast sales house customers take another step towards unified Total TV campaign management thanks to the recent integration between its Landmark Sales ad-management platform and Google Ad Manager. The collaboration provides a single point of visibility across Google-executed digital inventory and broadcast linear, With Google Ad Manager delegated to execute…

Speaking at the Future of Media London in October, ISBA’s Director General, Phil Smith, addressed concerns that the Origin cross-media measurement solution could become the basis for a rival TV currency in the UK. He insisted Origin wants to partner with Barb and is only intended for use in campaign planning, reporting and evaluation. He…

Barb is hoping that the next iteration of its audience measurement system, Barb Panel Plus, will be operational by the start of 2027, having closed its invitation for proposal submissions (relating to data fusion methodology, data processing and delivery) at the end of August. The evolution, which builds on (and replaces) Dovetail Fusion by integrating…