Austrian broadcasters can re-plan linear ad breaks in real-time based on actual rather than forecast audiences
ORF, Goldbach and ProSiebenSat.1 PULS 4 are among the media owners using TV-LOAD, which harnesses real-time audience measurement from HbbTV devices to decide which ads should be shown to classic broadcast linear TV viewers. The original ad schedule, based on preliminary audience forecasts, is replaced in the minute before the ad break to better match…